Every cell in the body is dependent upon water to maintain a healthy state. Our skin constantly loses water through dehydration and evaporation. LEXLI moisturizers keep the water content of your skin at optimal levels. One of the myths in the beauty industry is that when water is applied to the surface of the skin via a particular product, the water will be absorbed, thus increasing its moisture. When water is applied to the external surface of the skin it is not absorbed and does not make a difference in the internal moisture content. The only way skin moisture content can be kept optimal, is to prevent evaporation and loss of its own internal water. LEXLI skincare products do this through the use of humectants, these molecules hold more than their own weight of water within their molecular and chemical structure. Therefore, when applied to the skin, they concentrate water, minimizing evaporation. Dry skin, is an uncomfortable problem that affects many people. Its characteristics include flaking, scaling, cracking, tightness, redness and occasionally bleeding. The presence of water on the skin surface serves to plasticize, and smooth the uppermost layers of the skin and temporarily sooth the discomfort associated with dry tight skin.
However, moisturizers that simply bind water at the surface do not solve the problem of dry skin completely. Rather, dry skin is more dramatically improved by increasing internal water binding capacity. LEXLI's moisturizers can increase water retention in both the upper and lower layers of the skin, not only by preventing evaporation, but also by stimulating the synthesis of essential skin proteins and oils.
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