Written by Dr. Ahmed Abdullah, founder and lead formulator at Lexli, Simple Skincare, Beautiful Skin: A Back-to-Basics Approach is the ultimate skin care manual for anyone who wants to improve the health and appearance of their skin. Millions of individuals describe themselves as being confused about the steps necessary to improve the appearance of their skin. After all, the average consumer is regularly confronted with advertisements and recommendations for a dizzying array of skin care products, not to mention conflicting messages about the skin care practices that are most helpful. It's no wonder most individuals are unsure of what their skin needs; uncertainty that often leads to the implementation of regimens that do more harm than good.
Dr. Ahmed Abdullah presents readers with the scientific facts related to skin care. By highlighting the most relevant pieces of information in an approachable manner, he intends to create an empowered consumer, one capable of making smart choices about the products they use and the skin care practices they employ. After all, as Dr. Abdullah reminds readers throughout the book, beautiful skin can only be expected from healthy skin.
Dr. Abdullah has been promoting a back-to-basics approach to skin care for more than 20 years though his practice, his aloe vera skin care brand, and his skin care clinics. Simple Skincare, Beautiful Skin: A Back-to-Basics Approach represents a collection of some of his most effective advice.